28 July 2017

Link Building Tips For SEO In 2016 and 2017

Link Building Tips For SEO In 2016
Over the past few years link building got the most attention and importance than the other elements of SEO. In 2015 'Mobilegeddon' (Google's algorithm update of April 21, 2015) influenced webmasters to make their site mobile friendly and Google released 'search quality raters guide' which helped many to update their strategies.

To fine-tune your link building strategies we first need to see the changes from prior years that influenced the industry.

  • Google Penguin Update: although version 1.0 is three years old but google constantly updating it to determine the quality of links. It's now almost impossible to build links with automated or unnatural ways.
  • Early in 2015 Google’s John Mueller made a statement about link building that “in general, he’d avoid that.” He actually referred to the old fashioned ways of link building like spamming which under Google Penguin update can do more harm than good. Writing high quality post and guest blogging and gaining links through this ways still considered as right way to link building.
  • Publishers are becoming hard to publish guest post because of unnatural ways of link building by the guest bloggers.
  • Google now has a higher standards of content and it's increasing day by day. Now only the best content has the chance to gain natural user share and links.
You may think about the said above that link building is dead now. But the truth is that link building still has it appeal to Google and other search engines. They're like positive feedback and pass 'authority' to your site. That's why you need to pay effort to link building.

So, let's get to the point: Link Building Tips For SEO In 2016 and 2017

  • Don't do mass and unnatural link building as this can flag your site by Google Penguin algorithm. 
  • Get links from respectable sources although it's harder to get links from them.
  • Get links from relevant sources otherwise your site might be flagged by Google.
  • Content is the king. Well written, unique content will get you natural and effective inbound links.
  • Avoid keyword stuffing in your anchor text. It can do more harm than good.
  • Diversify link building strategy. Multiple links from the same domain can reduce the effectiveness. In this case you need links from different domains to variety of internal pages.
  • Publish quality content more frequently.
  • Scale up your link building campaign gradually. 
  • If you totally rely on natural link building then give more effort on guest blogging.
In conclusion I would say that link building is still fruitful for SEO but you should avoid keyword stuffing and unnatural link building. Instead you should guest blog and comment to authority sites. That will pay you in the long run.

Do you build links in a regular basis? How you do it. Share your ways with us.

Video Tutorial: Top 10 Link Building Strategies 2016 and 2017

Other Resources That Can Help You

Ali Jewel

About Ali Jewel

I am Ali Jewel, a 26 years old blogger from Dhaka, Bangladesh. I love Blogging, Reading and Meditation.

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